Daniel Wellington is a well-known watchmaker company, this is probably due to the fact that it is relying on the social media to reach it's target audience. As a part of a collaboration with our Founder, we have produced both Lifestyle and Product images.
In this campaign, we tried to display the balance between the person who is wearing the watch and the watch itself. We want the audience to appreciate the details and the craftsmanship that has been put into making the watches.
We also produced a very simple little video on how the watch looks like in ordinary real life environment. To top it of, we emphasise the importance of time on our social media caption to help the audience connect to the importance of having a watch.